You notice that your visitors add products to the basket but the sales do not succeed? Shopping cart abandonment is a real problem for e-commerce sites and marketplaces today. About 3 out of 4 people abandon their shopping cart when...
Articles de la catégorie "E-commerce"
E-commerce: Tips to reduce parcel returns
With the increase in online shopping, parcel returns are a problem for e-merchants. According to Atlantic, the e-commerce return rate varies from 15 to 30% for a marketplace compared to 10% for a physical store. This is especially the case in the fashion sector, because...
Which carriers to choose for your Shopify store
Do you have a Shopify store and wondering which carrier to choose? Whether you ship your parcels via Colissimo, UPS, Mondial Relay (or many other carriers), we will explain the advantages of integrating a transport module into...
How to set shipping costs?
Whether you have a marketplace or an e-commerce site, shipping costs are a very significant cost to your business. To calculate your shipping costs or postage, you must take into account your commercial margin. For example if your...
Building the strategy for its marketplace in 2022
In 2022, it is necessary to define its webmarketing strategy for its marketplace in order to acquire new potential customers. It is a question of diversifying even more its offer, its message and choosing the right acquisition levers. In addition, it is necessary to optimize the...
Focus on DNVBs (I promise, this is not an insult!)
Ces dernières années, nous avons été témoins de nombreuses révolutions industrielles et économiques grâce à l’arrivée du digital. Le concept de Digital Native Vertical Brands (ou DNVB) fait partie de ces révolutions. 🧐 Quésako ? Les « Digital Native...
Retail trends for Black Friday 2020
According to a study by Emarsys, published in September 2020, the "Covid "* will shake up the habits of Black Friday (B.F) with new trends, especially in the E-commerce sector but also in physical sales. On the physical sales side, for once,...