E-Commerce : Trends to watch for 2021 !

E-Commerce : Trends to watch for 2021 !

Dans toute stratégie marketing, le marketing mix repose sur une réflexion autour du produit (ou service) que votre entreprise souhaite vendre. Cette réflexion s’effectue en amont de la commercialisation. Dans cette réflexion, la livraison en général et l’emballage en...
Focus on DNVBs (I promise, this is not an insult!)

Focus on DNVBs (I promise, this is not an insult!)

Recently, we have witnessed many industrial and economic revolutions thanks to the arrival of digital. The concept of Digital Native Vertical Brands (or DNVB) is one of these revolutions.   🧐 What are they?   Digital Native Vertical Brands (DNVBs) are...
Retail trends for Black Friday 2020

Retail trends for Black Friday 2020

According to a study by Emarsys, published in September 2020, the "Covid "* will shake up the habits of Black Friday (B.F) with new trends, especially in the E-commerce sector but also in physical sales.   On the physical sales side, for once,...