{"id":9454,"date":"2022-04-25T14:33:17","date_gmt":"2022-04-25T12:33:17","guid":{"rendered":"https:\/\/www.myflyingbox.com\/?p=9454"},"modified":"2023-09-08T12:31:34","modified_gmt":"2023-09-08T10:31:34","slug":"comment-reduire-les-abandons-paniers-e-commerce","status":"publish","type":"post","link":"https:\/\/www.myflyingbox.com\/en\/e-commerce\/how-to-reduce-e-commerce-cart-abandonments\/","title":{"rendered":"How to reduce e-commerce cart abandonment"},"content":{"rendered":"

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Vous constatez que vos visiteurs ajoutent des produits au panier, mais les ventes n\u2019aboutissent pas ? L\u2019abandon de panier constitue aujourd\u2019hui une vraie probl\u00e9matique pour les sites e-commerce et les marketplaces. About 3 out of 4 people abandon their cart during a purchase process.<\/span><\/p>\n

Apr\u00e8s avoir d\u00e9fini quelles sont les principales causes de l’abandon de panier, nous allons vous donner quelques astuces pour optimiser le checkout de votre site e-commerce.<\/p>\n

 <\/p>\n

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<\/h4>\n<\/div>\n<\/div>\n

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Quelles sont les principales causes de l\u2019abandon de panier ?<\/strong><\/h2>\n

<\/strong><\/p>\n

<\/strong><\/p>\n

Mandatory creation of a customer account<\/strong><\/h3>\n

<\/strong><\/p>\n

Asking for the mandatory creation of an account when we do not know enough about your brand can lead to shopping cart abandonment. Maybe that customer just wants to make a first purchase to test your product or service.<\/p>\n

\u00c9tape d\u2019authentification trop longue<\/strong><\/h3>\n

<\/strong><\/p>\n

When it comes to the authentication procedure, it should be noted that it is the first factor that encourages the Internet user to continue his purchase.<\/p>\n

Si elle demande trop d\u2019\u00e9tapes, cela peut devenir vite ennuyeux. \u00a0Ce n\u2019est pas une r\u00e8gle, mais par principe, il est recommand\u00e9 de mettre que trois champs pour un formulaire d\u2019inscription. Mais encore, cela d\u00e9pend de votre offre et de votre secteur d\u2019activit\u00e9. Enfin, pour de la vente en B to C essayez de demander le moins d\u2019informations possible.<\/p>\n

Having a slow site<\/strong><\/h3>\n

<\/strong><\/p>\n

Un facteur \u00e0 prendre en compte, c’est la vitesse de chargement de votre site. 40 % des internautes quittent une page si le temps de chargement est sup\u00e9rieur \u00e0 3 secondes.<\/p>\n

In most cases, a loading speed that is too slow can lead to a \"bug\" and therefore to a payment method failure. However, a customer does not want to re-enter his bank details for fear of double debiting his account.<\/p>\n

Not offering multiple payment methods<\/strong><\/h3>\n

<\/strong><\/p>\n

<\/strong><\/p>\n

A site that offers a single payment method and does not offer users the possibility of choosing several options can lead to shopping cart abandonment.<\/p>\n

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Impose a single delivery method <\/strong><\/h3>\n

 <\/p>\n

Imposing a single delivery method could lower your sales \/ increase the cart abandonment rate. Give flexibility to your customers by giving them the possibility to choose their preferred delivery method (standard, fast, relay point)<\/p>\n

Our My Flying Box platform<\/a> vous donne la possibilit\u00e9 de choisir le mode de livraison et d\u2019exp\u00e9dier avec le transporteur que vous pr\u00e9f\u00e9rez. Nous n\u00e9gocions des tarifs int\u00e9ressants avec nos partner carriers<\/a>.<\/p>\n

 <\/p>\n

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Lack of transparency on your return policy<\/strong><\/h3>\n

<\/strong><\/p>\n

<\/strong><\/p>\n

Buyers abandon their cart when the return policy does not provide all the necessary information such as return and refund timeframe. To optimize your checkout, facilitate the return procedure for your customers and offer longer return times. Buyers are proven to buy more from a site where the return process is easy and accessible.<\/p>\n

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How to optimize your checkout and reduce shopping cart abandonment<\/strong><\/h2>\n

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Analyze user behavior <\/strong><\/h3>\n

 <\/p>\n

To know how to optimize your checkout, you need to analyze the conversion funnel between the cart page and the payment page.<\/p>\n

Thanks to the analysis tool Google Analytics you can analyze at what stage your buyers decide to abandon their shopping cart and what is the real cause. Indeed, it can be related to the loading speed, the payment process or the delivery.<\/p>\n

Faire du retargeting <\/strong><\/h3>\n

<\/strong><\/p>\n

En e-commerce, le retargeting consiste \u00e0 diffuser des publicit\u00e9s cibl\u00e9es aupr\u00e8s des internautes qui ont visit\u00e9 votre site. \u00a0Environ 70% des visiteurs recibl\u00e9s finissent par passer \u00e0 l\u2019acte d\u2019achat.<\/p>\n

Il existe diff\u00e9rents canaux de retargeting : le retargeting display, la relance par SMS et le retargeting sur les r\u00e9seaux sociaux sont les plus courants.<\/p>\n

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Offer a discount code<\/strong><\/h3>\n

<\/strong><\/p>\n

M\u00eame si en tant que solution \u00e7a reste ultime, il faut penser \u00e0 cette option. Offrir une r\u00e9duction va permettre de diminuer fortement vos abandons panier et de fid\u00e9liser vos clients par la suite. De plus, si vous proposez une date limite, cela va cr\u00e9er un sentiment d\u2019urgence et vos clients vont vite repasser une nouvelle commande.<\/p>\n

Offer split payment<\/strong><\/h3>\n

<\/strong><\/p>\n

Pour motiver la d\u00e9cision d\u2019achat des consommateurs, proposez le paiement fractionn\u00e9 \u00e0 partir d\u2019un certain montant d\u2019achat. Le paiement fractionn\u00e9 est devenu une vraie tendance de nos jours qui permet aux acheteurs de mieux g\u00e9rer leur tr\u00e9sorerie et de limiter le d\u00e9couvert bancaire.<\/p>\n

\u00a0<\/strong><\/p>\n

Offer free delivery<\/strong><\/h3>\n

<\/strong><\/p>\n

High shipping costs could be one of the main reasons why a sale does not go through.<\/p>\n

90%* des acheteurs d\u00e9clarent que les frais de port offerts sont un crit\u00e8re majeur dans leur d\u00e9cision de commander \u00e0 nouveau sur le m\u00eame site.<\/p>\n

If you have enough profit margin to cover your shipping costs, offer free shipping. This solution will also allow you to increase your average basket. (see our article on how to set your shipping costs<\/a>).<\/p>\n

N’h\u00e9sitez pas \u00e0 comparer les offres des transporteurs pour exp\u00e9dier vos colis au meilleur tarif<\/a>.<\/p>\n

\u00a0<\/strong><\/p>\n

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Optimize the management of your deliveries thanks to My Flying Box <\/strong><\/h2>\n

<\/strong><\/a><\/p>\n

Our My Flying Box shipping platform<\/a> vous permet de mieux g\u00e9rer et suivre vos exp\u00e9ditions. Depuis une seule et unique interface vous pouvez exp\u00e9dier avec le transporteur de votre choix ou int\u00e9grer votre propre contrat de transport<\/a> si vous le souhaitez.<\/p>\n

If you have any questions about optimizing your checkout, do not hesitate to book one of our online workshops.<\/p>\n

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Vous constatez que vos visiteurs ajoutent des produits au panier, mais les ventes n\u2019aboutissent pas ? L\u2019abandon de panier constitue aujourd\u2019hui une vraie probl\u00e9matique pour les sites e-commerce et les marketplaces. Environ 3 personnes sur 4 abandonnent leur panier lors d\u2019un processus d\u2019achat. Apr\u00e8s avoir d\u00e9fini quelles sont les principales causes de l’abandon de panier, […]<\/p>","protected":false},"author":14,"featured_media":9477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-9454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"\nComment r\u00e9duire les abandons de panier e-commerce - MY FLYING BOX<\/title>\n<meta name=\"description\" content=\"L\u2019abandon panier constitue aujourd\u2019hui une vraie probl\u00e9matique pour les sites e-commerce et les marketplaces. Environ 3 personnes sur 4 abandonnent leur panier lors d\u2019un processus d\u2019achat. My flyingBox vous donne des conseils sur comment optimiser le checkout de votre site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.myflyingbox.com\/en\/e-commerce\/how-to-reduce-e-commerce-cart-abandonments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment r\u00e9duire les abandons de panier e-commerce - MY FLYING BOX\" \/>\n<meta property=\"og:description\" content=\"L\u2019abandon panier constitue aujourd\u2019hui une vraie probl\u00e9matique pour les sites e-commerce et les marketplaces. Environ 3 personnes sur 4 abandonnent leur panier lors d\u2019un processus d\u2019achat. 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