{"id":6612,"date":"2023-09-01T17:18:08","date_gmt":"2023-09-01T15:18:08","guid":{"rendered":"https:\/\/www.myflyingbox.com\/?p=6612"},"modified":"2023-09-05T09:16:59","modified_gmt":"2023-09-05T07:16:59","slug":"optimiser-experience-client-emballage-colis","status":"publish","type":"post","link":"https:\/\/www.myflyingbox.com\/en\/avis-dexpert\/optimiser-experience-client-emballage-colis\/","title":{"rendered":"Optimiser l’exp\u00e9rience client par l’emballage de colis"},"content":{"rendered":"

Dans toute strat\u00e9gie marketing, le marketing mix repose sur une r\u00e9flexion autour du produit (ou service) que votre entreprise souhaite vendre. Cette r\u00e9flexion s\u2019effectue en amont de la commercialisation. Dans cette r\u00e9flexion, la livraison en g\u00e9n\u00e9ral et l\u2019emballage en particulier sont essentiels pour le client<\/strong>, qu\u2019il soit particulier ou professionnel, car il s\u2019agit de la premi\u00e8re impression qu\u2019il retiendra de son achat<\/strong>.<\/p>\n

\"homme<\/p>\n

Why is successfull packaging so important ?<\/h2>\n

L\u2019emballage a deux fonctions. La premi\u00e8re est celle de prot\u00e9ger la marchandise qui est \u00e0 l\u2019int\u00e9rieur du colis pour que le client la re\u00e7oive int\u00e8gre<\/strong>. La seconde fonction, est celle li\u00e9e \u00e0 l\u2019image que les clients se feront de votre entreprise<\/strong>, c\u2019est la notion marketing du packaging. Le colis que prendra en main votre client est son premier contact avec votre produit<\/strong>. Votre produit a une valeur, il est donc n\u00e9cessaire de le prot\u00e9ger avant de l\u2019exp\u00e9dier. Et le choix du packaging renforcera la valeur per\u00e7ue par le consommateur.<\/p>\n

Comment bien emballer son produit ?<\/h2>\n

Tout d\u2019abord, il est important de choisir un emballage adapt\u00e9 afin de prot\u00e9ger correctement votre envoi.
\nJusqu’\u00e0 30 kg, une double cannelure suffit. Au-del\u00e0 et jusqu’\u00e0 70 kg, optez pour une triple cannelure qualit\u00e9 lourde. Enfin, au-dessus de ces 70 kg, on passe \u00e0 la palette et ce n\u2019est plus du ressort de My Flying Box.<\/strong> Afin de prot\u00e9ger votre marchandise dans le colis, utilisez des mat\u00e9riaux comme : papier kraft, papier bulle, papier mousse, journal, tissu, mini-frites en polystyr\u00e8ne, coussins d\u2019air ou tous autres mat\u00e9riaux dits \u00ab de calage \u00bb. Des sp\u00e9cialistes de l\u2019emballage comme Radja<\/a> or Nicembal<\/a> peuvent vous aider \u00e0 trouver du mat\u00e9riel de qualit\u00e9 professionnelle.<\/p>\n

If you have several items in one box, place the heaviest item at the bottom of the box and spread the rest out. Also, be careful not to put two fragile items in contact in the same package.
\nSachez que la mention \u00ab fragile \u00bb est la plupart du temps inutiles : le transport \u00e9tant souvent m\u00e9canis\u00e9, les machines se contenteront de scanner les informations de l\u2019\u00e9tiquette de transport.<\/strong>
\nLes bouteilles constituent la marchandise la plus concern\u00e9e par les dommages. Elles doivent \u00eatre plac\u00e9es dans des compartiments \u00e0 part et leur emballage doit \u00eatre homologu\u00e9 par le transporteur. En utilisant tout autre emballage, vous vous exposez \u00e0 un risque \u00e9lev\u00e9 de dommage et \u00e0 un refus de prise en charge du remboursement de votre envoi par le prestataire de transport.
\nUn emballage bien ferm\u00e9 prot\u00e9gera mieux vos produits pendant le transport. Si vous voulez que votre colis soit ferm\u00e9 correctement, il est pr\u00e9f\u00e9rable d\u2019utiliser du gros scotch sp\u00e9cial emballage, du ruban adh\u00e9sif marron ou transparent de bonne qualit\u00e9.<\/p>\n

Pour fermer vos colis, My Flying Box vous recommande la m\u00e9thode en H<\/strong>, adapt\u00e9e \u00e0 tout type de colis, fragile ou non : placez le ruban sur toute la longueur du carton, en haut et en bas, ainsi qu’aux 4 extr\u00e9mit\u00e9s.
\nSi votre colis est mal ferm\u00e9 et qu\u2019il s\u2019ouvre durant son exp\u00e9dition, le transporteur n\u2019assumera en aucun cas la responsabilit\u00e9 de la perte ou de la casse de votre envoi.<\/p>\n

Le bordereau d\u2019exp\u00e9dition<\/h2>\n

Pour que votre colis puisse \u00eatre achemin\u00e9 jusqu\u2019\u00e0 destination, il doit avoir une \u00e9tiquette lisible<\/strong>. V\u00e9rifiez qu\u2019elle soit bien imprim\u00e9e et bien attach\u00e9e : son code barre doit \u00eatre parfaitement lisible. Collez-la sur le dessus du colis, jamais dans un angle afin de ne pas couper le code barre. Retirez aussi toutes les anciennes \u00e9tiquettes afin d\u2019\u00e9viter la moindre confusion\u00a0!
\nL\u2019utilisation de pochettes plastiques peut \u00eatre un plus, car elles garantissent la protection de votre \u00e9tiquette et des documents pouvant \u00eatre joints \u00e0 l\u2019envoi (factures, descriptif du contenu si besoin \u2026).<\/strong> Ces informations doivent \u00eatre claires et lisibles Les approximations et informations erron\u00e9es ou incompl\u00e8tes sur l\u2019adresse peuvent aussi provoquer des retards de livraison sans engager la responsabilit\u00e9 du transporteur.<\/p>\n

N’h\u00e9sitez pas \u00e0 parcourir notre article de blog \u00ab\u00a0Emballage de colis, devenez un vrai pro \u00ab\u00a0Packing packages, become a real pro!<\/a>\u00a0\u00bb pour avoir plus d’informations sur les bonnes pratiques \u00e0 effectuer.<\/p><\/blockquote>\n

Les alternatives \u00e9co-responsables pour vos envois de colis<\/h2>\n

De nombreux e-commer\u00e7ants se posent la question du tournant \u00e9thique et durable du secteur de l’envoi de colis, notamment en mati\u00e8re de transport et d\u2019emballage.
\nSelon une \u00e9tude de la Fevad<\/a>, 70% des Fran\u00e7ais sont favorables aux actions \u00e9co-responsables d\u2019une entreprise et plus de la moiti\u00e9 des consommateurs affirment aujourd’hui que la recyclabilit\u00e9, la durabilit\u00e9 et la biod\u00e9gradabilit\u00e9 des emballages constituent des facteurs importants dans leurs d\u00e9cisions d’acha<\/strong>t.<\/p>\n

Certains sp\u00e9cialistes de l\u2019emballage se sont particularis\u00e9 dans ce domaine, c\u2019est le cas de la marque BAM<\/a> (Experts Bretons de l\u2019Emballage) qui propose tout un onglet de produits \u00e9co-responsable pour l\u2019emballage, le calage et l\u2019adh\u00e9sif \u00e0 destination des e-commercants.
\nAussi, pour r\u00e9pondre \u00e0 ces probl\u00e9matiques \u00e9thiques de vos clients, trouvez des tailles de \u00ab cartons \u00bb adapt\u00e9es \u00e0 vos produits. En adaptant au mieux la taille de ceux-ci, vous allez r\u00e9duire le poids et le volume de vos colis, r\u00e9duire vos co\u00fbts de transport et diminuer l\u2019impact carbone.<\/p>\n

Certains transporteurs facturent au poids volum\u00e9trique<\/strong> : le poids de votre colis sera calcul\u00e9 sur la base de son volume et non de son poids. Dans ce cas, r\u00e9duisez le volume de votre envoi en r\u00e9partissant vos objets en plusieurs petits colis.<\/p>\n

En conclusion, l\u2019emballage de vos colis est l\u2019\u00e9tape la plus importante dans l\u2019exp\u00e9rience client. Un emballage de colis r\u00e9ussi est la garantie d\u2019une bonne image de marque de votre entreprise aupr\u00e8s de vos clients. N\u00e9gliger cet aspect et votre marchandise arrivera abim\u00e9e et votre client ne reviendra plus sur votre site en ligne, pire le d\u00e9conseillera.<\/strong><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

L’emballage de vos colis est un \u00e9l\u00e9ment essentiel dans l’exp\u00e9rience client. Il refl\u00e8te votre marque ainsi que votre entreprise.<\/p>","protected":false},"author":8,"featured_media":6982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[595],"tags":[],"class_list":["post-6612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avis-dexpert"],"acf":[],"yoast_head":"\nL'impact de l'emballage de colis sur l'exp\u00e9rience client : astuces pour r\u00e9ussir<\/title>\n<meta name=\"description\" content=\"L'emballage de vos colis est un \u00e9l\u00e9ment essentiel dans l'exp\u00e9rience client. 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